The popularity of the so-called ‘Chocolate Orange Boom’ shows no signs of abating - growing considerably more than other confectionery trends with UK sales up 4.3% and year-on-year growth of 143%, according to retaildata.co.uk.
Riding on the back of the wave comes a new Orange Toffee Crisp from Nestle, offering a ‘zesty spin on the chewy treat, featuring smooth, orange-flavour caramel and crispy cereal pieces, all encased in smooth milk chocolate’.Available in a multipack of four 31g bars (RRP £1), Orange Toffee Crisp will be available in the UK for a limited time only from value retailers including B&M Stores, Home Bargain, Iceland and Poundland, the company said.
Nestle has also announced a new variation of its popular Lion Bar, consisting of crispy wafer filled with delicious caramel cream, coated in a mix of a crispy biscuit and crunchy peanut pieces, dipped in creamy milk chocolate.Now available in a multipack of five 30g bars (RRP £1.25), Wild Peanut Lion Bar is available exclusively in B&M Store for the remainder of 2021, before launching in a range of retailers nationwide next year.
Brand Manager Amy Kendall said: “ Toffee Crisp and Lion Bar are classics for a reason. With a combined age of over 100 years old, they have been delighting chocolate lovers for generations. But we never want to rest on our laurels. That’s why we’re incredibly excited to be launching two brand new flavors this autumn - Orange Toffee Crisp and Wild Peanut Lion Bar”.
Toffee Crisp was launched in 1963 and Lion Bar in 1976. Both are made with Rainforest Alliance certified cocoa no artificial colors, flavors or preservatives.
“Designed to offer a deliciously different way to experience these long-stanging brands, we hope the variants will help attract a new generation of shoppers as well as delight their existing fans,” said Kendall.