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See’s Candies wraps centennial celebration with Holiday Bordeaux

Jim

White chocolate piece features popular brown sugar cream center, sprinkles.

See’s Candies has launched its 12th and final Centennial Sweet-of-the-Month: Holiday Bordeaux.

This festive new candy features See's classic brown sugar cream center wrapped in white chocolate and decorated with red and green sprinkles.

"The Milk and Dark Bordeaux have been fan favorites and best-sellers for years, so it only seemed right to pay tribute to this time-honored piece with a seasonal, festive twist as we wrap up our Centennial year,” said Pat Egan, president and CEO. “What better way to say 'See's Loves December' than to sprinkle one of our most popular candies in green and red? We're proud that our team has delivered a new piece every month, and thrilled that our customers have been so supportive, so our last Centennial Limited Time Sweet piece is here to say thank you and Happy Holidays.”

Milk and Dark Bordeaux are two of the highest volume pieces produced by See's each year – and the flavor continues to be one of their most popular among all customers. While the center of the Holiday Bordeaux features the tried-and-true recipe the company has been using for years, for the first time ever, See's has coated the Bordeaux center in white chocolate.

A 4.5-oz. box of Holiday Bordeaux is now available for $9.50 in shops and online, while supplies last.

See's has also unveiled its Centennial Christmas Tin as the fifth and final vintage limited-edition collectible in the year-long series to celebrate their important milestone. This exclusive tin includes a decadent assortment of candies and honors the artwork of Dorothy Gray Forbes, who for over 50 years, created a legacy of hand-drawn designs at See's, spanning from candy packaging to note cards and window signs. Each season, her illustrations evoked a warm sense of joy with a touch of whimsy.

"For 100 years we have been a part of our customers' holiday traditions,” Egan said. “As we close our Centennial year with our busiest and most joyous time of the year, we are thankful to our customers for continuing to support us and make this a great year. We're as excited as ever to finish the year strong and look forward to playing a role in the festivities for the next 100, and beyond.”

The Centennial Christmas Tin is available for $35 in shops and online, while supplies last.

Another exclusive offering is the 2021 Limited Edition Centennial Ornament. Made of polished, hand-painted glass, this ornament commemorates See's distinctive shops. It all began with Mary See, her son Charles, and their small Los Angeles shop in 1921. The 2021 Limited Edition Centennial Ornament is available for $10 in shops and online, while supplies last.

 

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